About

The person you call before
you buy more software.

I’m Dan Golding - a business analyst, systems designer and founder based in Hockley, Essex, working with established owner-managed businesses across the UK.

For years I’ve sat in the gap between how businesses actually run - the spreadsheets, the inboxes, the “we’ve always done it this way” - and the world of software that’s supposed to help. Alongside this work I run my own software development business, so I’m not theorising about custom systems. I know exactly what they cost, when they pay off, and when they’re the wrong answer.

That’s the perspective I bring: someone who can look at the mess calmly and tell you the truth - what’s broken, what it’s costing you, what’s worth fixing, and what to leave well alone.

Dan Golding

My promise is simple: by the end you’ll know what’s broken, what it’s costing you, and what’s worth fixing - whether or not you ever work with me again.

Work with me

The Systems Fit Audit

A fixed-price diagnostic that gives you a clear, honest picture of how your business runs, what the mess is costing you, and exactly what’s worth fixing - with no obligation to build anything with me.

What you walk away with

  • A clear map of how your business actually runs today.
  • An honest estimate of what your current setup costs you per year.
  • A prioritised plan: what to fix, configure, simplify, build - and leave alone.
  • A 90-day / 6-month / 12-month sequence, so it’s not overwhelming.
  • A plain-English report and a 45-minute walkthrough call.

How it works - about two weeks

Intake. You share your tools, spend and biggest frustrations (~30 min of your time).
Discovery. We walk through your real workflows together and map the friction.
Analysis. I model the cost of the chaos and build your prioritised plan.
Readout. You get the report and my honest verdict on a call.
PackageBest forInvestment
Essential 5–15 staff, one or two problem areas. Up to 3 workflows mapped. £750
FullMost popular 15–50 staff, whole-business review. Up to 6 workflows, cost-of-chaos model + roadmap. £1,500
Compliance add-on Regulated / admin-heavy firms - adds a controls & audit-trail review. +£500
No-risk guarantee. If you decide to build anything with me within 60 days, your audit fee is credited in full against the project. And if you’d rather run with the plan yourself, everything you need is in the report - no obligation, no chasing.
Get in touch

Let’s find out what it’s costing you.

The easiest place to start is the free 15-minute teardown - no charge, no obligation, no sales pitch. Or just tell me what’s frustrating you and I’ll point you in the right direction.

Prefer the tool first? Take the 2-minute self-check →
Or email me directly: dan@a2solutions.co.uk

I reply personally, usually within a working day.